#The blair witch project 2016 reviews movie
The film opens with a title card explaining that the movie was assembled from footage found on DV tapes and memory cards discovered in the woods near Burkittsville. Whether it’s a very good “Blair Witch” movie is another question.
The result is a very good “haunted house”-style “found footage” horror movie packed with loud noises, jump scares, and some genuine unease. That’s not to say that BLAIR WITCH is not worth watching, but director Adam Wingard and his regular screenwriter Simon Barrett had what amounted to an impossible task before them in taking on a sequel to a horror film that has become a major cultural touchstone.
Any sequel to such a hugely popular and influential film is doomed by expectations regardless giving audiences a little less time to get their expectations up was a smart move. Announcing much further than a couple of months in advance would have given audiences time to get the hype machine running overtime. Even the most die-hard “Blair Witch” fans had probably given up on another sequel. It also makes sense from the standpoint of managing expectations. It doesn’t quite match convincing people your movie is legitimate footage of an ancient evil killing people in the woods, but it’s impressive nonetheless. In a world where fans know everything about movies years before they hit the big screen, that’s an impressive feat. It’s not quite the same thing, but the producers of the new BLAIR WITCH managed to keep its existence a secret up until fairly recently. Over fifteen years later, the world is a much different place than it was when THE BLAIR WITCH PROJECT first hit screens across the world. Taking advantage of the internet in ways that hadn’t been done before, the filmmakers and marketers of the film were able to create a mystique that could never be duplicated. If for nothing else, THE BLAIR WITCH PROJECT will go down as a classic in horror cinema for its genius marketing campaign.
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